Who We Are

Iute Group is a fast-growing fintech company founded in Estonia in 2008. We operate across Albania, Moldova, North Macedonia, Bulgaria and Ukraine, offering consumer finance, payments, banking, insurance and marketplace services via MyIute Mobile App.

Our mission is to deliver an outstanding personal finance experience – powered by technology, customer behavior data, AI and elevated by the human touch.

About the role

We are looking for an experienced and commercially driven Growth Manager, Acquisition & Conversion to take ownership of new customer acquisition across Iute Group.

This is a newly established senior role within our Consumer Growth team, offering the opportunity to shape how we attract, convert and activate customers across our international markets.

Your focus will be on acquiring new customers across digital wallets, insurance, iuteMarket, Dealer Loans and other consumer financial products, and reactivating customers who have been inactive for more than three years. As you settle into the role, your scope will expand to include Cash Loan acquisition.

Working closely with our Data Science & AI, Digital Marketing, Partner Ecosystem and local commercial teams, you will connect customer intelligence with compelling offers and effective acquisition strategies.

Your success will be measured by real business growth – new paying customers, stronger conversion and sustainable acquisition costs, not just clicks or leads.

This is an opportunity for someone who enjoys combining strategic thinking with hands-on commercial ownership and turning ambitious growth plans into tangible results.

What you’ll do

Drive customer acquisition and growth

• Own and execute Iute Group's new customer acquisition strategy across products and markets.

• Set ambitious but sustainable acquisition targets and translate them into actionable market-level plans.

• Identify opportunities to attract new customers and reactivate those who have been inactive for more than three years.

Turn data and AI into commercial opportunities

• Partner with Data Science and AI teams to identify high-potential customer segments and ideal customer profiles.

• Translate customer insights, predictive models and behavioural data into targeted acquisition campaigns.

• Continuously improve acquisition efficiency, conversion rates and customer quality.

Shape offers and campaigns that convert

• Develop compelling acquisition offers, incentives and product bundles that give customers a reason to choose Iute.

• Drive acquisition campaigns together with Digital Marketing across owned and paid channels, including MyIute, Meta, Google, affiliates and referral channels.

• Collaborate with the Partner Ecosystem team to create exclusive partner offers that attract new customers.

• Work with relevant teams to optimise the customer journey from first interest to first transaction or product activation.

Lead performance across markets

• Monitor acquisition performance, customer conversion and acquisition costs, turning insights into timely commercial actions.

• Collaborate with local commercial teams to bring Group-level growth initiatives to life.

• Identify successful growth approaches and scale them across markets.

What we expect from you

• Proven experience in customer acquisition, growth management or performance marketing, ideally gained in fintech, banking, consumer finance, e-commerce or telecom.

• A strong track record of developing and executing customer acquisition strategies with measurable commercial results.

• Experience driving growth initiatives across multiple markets and working effectively with local teams.

• Solid knowledge of digital marketing channels, customer acquisition funnels and campaign performance.

• Strong analytical and commercial thinking, with the ability to make decisions based on customer data, conversion metrics and acquisition economics.

• Experience working with Data Science teams, AI-driven targeting or customer segmentation.

• The ability to bring different teams together, challenge existing approaches and drive results through collaboration.

• An independent, proactive mindset with a strong sense of ownership and accountability.

• Excellent English communication skills.

Experience with digital wallets, insurance, marketplaces or consumer lending is a strong advantage.

What we offer

• A senior Group-level role where your decisions directly influence...