Head of Retention
Head of Retention
Head of Retention

Head of Retention


As the Head of Retention at Entain Baltics & Nordics, you will play a pivotal role in shaping and executing our player retention strategy. You will lead a team of dedicated professionals and work closely with cross-functional teams to enhance player engagement, loyalty, and lifetime value. This is an exciting opportunity for a passionate and data-driven retention expert to make a significant impact in the iGaming industry.
  •  Develop, own and drive a comprehensive player retention strategy that includes personalized marketing campaigns, loyalty programs, and player engagement initiatives.
  • Lead, mentor, and manage a high-performing retention team, setting clear goals and KPIs for individual and team performance.
  • Analyze player data and behavior to identify opportunities for improving retention rates and player satisfaction.
  • Generate regular reports to monitor, evaluate and improve the effectiveness of retention initiatives.
  • Collaborate with the marketing team to create targeted and effective retention campaigns across various channels, including email, SMS, in-app messaging, and push notifications.
  • Implement A/B testing and optimization strategies to maximize the effectiveness of retention initiatives.
  • Monitor and report on key retention metrics, providing insights and recommendations to senior management.
  • Work closely with the product development team to identify and prioritize features and improvements that enhance the player experience and increase retention.
  • Stay up-to-date with industry trends, best practices, and emerging technologies in player retention.
  • Proven experience (5+ years) in a similar role, ideally within the online entertainment, e-commerce or online gaming industry.
  • Strong analytical skills with the ability to interpret player data and draw actionable insights.
  • Experience managing and leading a team, with a focus on coaching and development.
  • In-depth knowledge of retention marketing strategies, segmentation, personalization, customer lifecycle management.
  • Proficiency in using retention tools, CRM systems, and marketing automation platforms.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
  • Results-oriented mindset with a track record of achieving and exceeding retention targets.
  • Self-motivated, innovative thinker with a strong problem-solving mindset.
  • Passion for the iGaming industry and a deep understanding of player preferences and motivations.

  • Great opportunity to take part in the development of a growth- and innovation-driven company and build its future.
  • Dynamic work in a rapidly growing international company with personal development possibilities.
  • Professional team with various international backgrounds to collaborate.
  • Opportunity for career development.
  • Wide benefits package: annual company performance bonus, extra day off on your birthday, dedicated days off for your physical and mental health, additional vacation days depending on the length of employment, health insurance policy, wellness and team-building events, dedicated budget for your training and development, paid online consultations with certified therapists and so much more!
BrutokuupalkBruto kuus  € 3500 - 4000


    Tallinn, Harjumaa, Eesti
    Lõõtsa 1A, 11415, Tallinn


  • Täistööaeg
Gerda Maasing
It's your game!

We are Entain - one of the biggest iGaming companies worldwide. Our vision is to be the world leader in betting, gaming and interactive entertainment. We will achieve this through our focus on sustainability and growth, transforming our sector for our players, for ourselves and for the good of entertainment.

The Entain journey began on 9th December 2020, but our brands have been making history since the 1880s. Licensed in 27 jurisdictions, were now home to a global family of more than 25 iconic names - such big names as BetMGM, Bwin, Coral, and Ladbrokes.

In Entain, we employ around 24,000 people in 19 countries across five continents, with retail operations in the UK, Ireland, Belgium and Italy.

ENLABS, which stands for Entertainment Laboratories, was acquired by Entain and joined the Entain family in April of 2021.

In Entain Baltics and Nordics, we are a company that creates entertainment through innovative thinking by offering our customers industry-leading gaming content across all product verticals coupled with outstanding localised service. We are the largest iGaming operator in the Baltics with an ambition to expand well beyond, becoming one of the leading online gaming companies in other regions of Europe. We focus on regulated or soon-to-be-regulated markets and promote responsible gambling. Regulation means a guarantee of fair play, player protection and local gambling tax contributions. Entain Baltics and Nordics own a group of licensed online gaming companies in several European jurisdictions as part of its portfolio. We operate a portfolio of well-known brands, including our flagship brands Optibet, "Klondaika", and "Ninja Casino".

Today Entain Baltics and Nordics is a multi-brand online gaming company with 650+ people from more than 15 countries situated in offices across Riga (headquarters), Tallinn, Vilnius, Malta and Stockholm. We are proud to be the leading iGaming operator in the Baltic States and one of the fastest-growing operators in Eastern Europe. 

Ettevõtte kodulehthttps://career.enlabs.com

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