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- Company
Ootused kandidaadile
Who You Are
- E-Commerce Expert: You have 3+ years of experience in e-commerce merchandising, CRO, or a related field.
- Data-Driven Decision Maker: You love analyzing performance metrics and using data to drive optimizations.
- Customer-Centric Thinker: You understand how shoppers navigate online stores and can craft seamless, engaging experiences.
- Tech-Savvy Operator: You have hands-on experience with Shopify Plus, GA4, and merchandising tools like AI-driven product recommendations.
- Collaborative & Agile: You thrive in a cross-functional environment and can adapt quickly to evolving business needs.
Tööülesannete kirjeldus
Key Responsibilities
- Product Merchandising & Site Optimization
- Manage collection pages, category structures, and filtering options to enhance product discoverability.
- Optimize upsells, cross-sells, and product bundles to increase AOV.
- Ensure all product detail pages (PDPs) have compelling and accurate descriptions, specifications, and imagery.
- Track best-selling and underperforming SKUs to adjust product placement and lifecycle strategies.
- Conversion Rate Optimization (CRO)
- Monitor key site performance metrics, including conversion rates, bounce rates, and engagement.
- Conduct A/B tests on PDPs, collection pages, and CTAs to refine site elements.
- Use heatmaps and session recordings to identify friction points and improve user experience (UX).
- Collaborate with the development team to implement UX/UI improvements based on data insights.
- Landing Pages & Promotions
- Own the strategy and execution of landing pages for product launches, seasonal sales, and gift guides.
- Manage website banners, weblayers, and promo placements to maximize engagement.
- Optimize promotional messaging, CTA placements, and offer structures to drive sales.
- Product Discovery & Navigation Enhancements
- Improve site search functionality and filtering options for a seamless browsing experience.
- Update homepage and collection merchandising based on market trends, customer behavior, and new product launches.
- Customer Journey & Personalization
- Implement AI-driven product recommendations to personalize the shopping experience.
- Develop merchandising strategies tailored to new vs. returning customers to maximize retention.
- Tech Stack & Tool Management
- Own and optimize the Shopify Plus merchandising experience.
- Leverage tools like Kno, Triple Whale, and GA4 to analyze customer behavior and adjust merchandising strategies.
- Manage and enhance product recommendation engines and AI-driven merchandising tools.
- Cross-Functional Collaboration
- Work closely with the ads and creative teams to ensure site merchandising aligns with top-performing ad creatives.
- Support customer service insights by updating PDP content to address common FAQs and customer objections.
Omalt poolt pakume
What We Offer
- Competitive salary and performance-based incentives.
- Opportunity to work with a fast-growing, industry-leading brand.
- A dynamic, innovative, and supportive work environment.
- Weekly Lunches provided
- Professional development and learning opportunities.
You can find average salaries for this postition at palgad.ee.
Location
- Tallinn, Harjumaa, Estonia
- Remote work opportunity
Time of work
- Full-time
Skills
Languages
- English
Contact person
Sveta .
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Sveta .
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About Selkirk Sport
Pickleball is the fastest growing sport in the US and Selkirk Sport is the market leader in manufacturing all things Pickleball! We are an agile company with a collaborative management style whose mission is to fuel Pickleball players obsession by creating a premier product ecosystem through a variety of brands.
This not only applies to delivering the foremost in creative excellence through high-performance equipment manufactured in the USA, but also in how Selkirk Sport strives to improve the Pickleball community through grass-roots programs, professional athlete sponsorship, and supporting local non-profits & schools. We look for people who are focused, tech-savvy, fast-paced, problem solvers, and complete tasks while being a stickler for the details. We also want a fun personality that enjoys getting results.
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