829
- Details
- Highlights
- Company
REQUIREMENTS & CUALIFICATIONS
· Minimum 3 years (ideally 5+) of work experience in a media agency or a marketing department, with a strong background in media planning, buying, and strategy. Especially important to have not only experience in digital media, but also to have knowledge of traditional media, like TV, radio
· Demonstrated experience in conducting and managing research and consumer insight work, analysis.
· Proven ability to negotiate and work collaboratively with media agencies and internal departments.
· Strong communication and social skills, capable of fostering relationships with a wide range of stakeholders.
· Interest and experience in brand tracking, campaign analysis, and competitive market research.
· Pitch experience is highly desirable, as is familiarity with media auditing and interaction media agencies trading departments.
CUALIFICATIONS
· Proven training and experience within the field of marketing
· Necessary to have experience and an understanding of the media landscape in the Nordics (Sweden, Norway, Denmark, or Finland). Experience in the Baltic region is a plus.
· Strong analytical skills and data-driven mindset.
· Excellent project management abilities.
· Your decisions will impact managers across various roles; therefore, it's crucial to effectively communicate and pitch for your ideas internally. Consequently, teamwork and flexibility are essential attributes.
· Fluent in English; proficiency in one or more languages from the Nordic or Baltic regions is a plus.
KEY RESPONSIBILITIES
· BSH is seeking an experienced Media and Insight Manager to lead our overall (traditional and digital) media strategy across the Nordic and Baltic regions. This role is important in shaping the way we connect with our audience, leveraging media to build brand presence, and ensuring our campaigns resonate effectively across different markets creating a strong connection between brands and consumers.
· The Media and Insight Manager will be the cornerstone of our relationship with our media agency, guiding strategy from start through to implementation and evaluation, while also leading research and insight projects to deepen our understanding of how our brands are performing and to refine our media approach and implementation.
Some of the tasks:
· Strategy Development: Collaborate with the media agency, brand managers, digital manager, and CMO to create a comprehensive media strategy (including both traditional and digital) that aligns with BSHs goals across the Nordic and Baltic regions.
· Agency Contact: Act as the primary point of contact for the media agency, ensuring seamless communication from strategy development to implementation and follow-up.
· Negotiation and Collaboration: Work closely with BSHs purchasing departments to negotiate media agency agreements, ensuring the best terms for BSH.
· Research and Insights: Drive research and insight projects, including brand tracking, campaign tracking, and competitive spend reporting, to inform media strategy and execution.
·Stakeholder Management: Engage with internal stakeholders both local and with Headquarters in Munich - to gather inputs and align media strategies with different departments to drive long- and short-term marketing objectives.
·Agency pitch: Every 3 years BSH runs an open pitch to decide to change / renew with media agency. This is a thorough process that requires coordination with different internal stakeholders.
This position is office-based and ideally based in Stockholm, Helsinki, Tallinn, Riga or Vilnius (although we are open to negotiate other alternatives).
It reports directly to the Nordic Marketing Director, Santiago Ananos.
For more information about the role please feel free to contact Santiago.Ananos@bshg.com
Please send your CV and motivation letter in English by no later than on 19.05.2024
You can find average salaries for this postition at palgad.ee.
Additional information: This position is office-based and ideally based in Stockholm, Helsinki, Tallinn, Riga or Vilnius (although we are open to negotiate other alternatives). It reports directly to the Nordic Marketing Director.
Location
- Tallinn, Harjumaa, Estonia
Lõõtsa 12
Time of work
- Full-time
Languages
- English
- Estonian
Contact person
Ulvi Salundo
Ulvi Salundo
Tomorrow is our home.
Get on board and seize your opportunity to grow with BSH Home Appliances. As a leading manufacturer of home appliances and first-class solutions, we make things happen to make everyday life easier for people. With our global brands Bosch, Siemens, Gaggenau and Neff, the whole world of possibilities is open to you. We encourage people to develop their potential and to learn continuously. Because we believe that good work comes from doing what you love. Join us now and give your career a home.
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