Do you have a strong analytical mindset, solid data analysis skills, and a thorough understanding of marketing principles? 📊

As a Marketing Analyst, you'll be the key person in the Marketing team collaborating with channel owners, the BI team, and the Data team. You'll be collecting and analyzing data related to marketing campaigns (not limited to any specific channel), and providing insights and recommendations to improve marketing strategies for desired business growth. 

Primarily, you'll be supporting marketing efforts by assessing market trends, gauging the competitive landscape, customer behavior, and campaign performance. You'll have a crucial role in helping Yolo Group make informed decisions and optimize the marketing investment and efforts. 🚀

Your daily tasks will be

• Collaborate with cross-functional teams, including marketing, BI, and Product team, to align marketing strategies with business objectives;
  
• Build and consume marketing dashboards, and reports to track key performance metrics which highlight campaign effectiveness;
  
• Work closely with the business and marketing teams to make sure were capturing the right data and using best methods for monitoring, analyzing and interpreting it for our business needs;
  
• Provide easy-to-understand and easy-to-action insights on marketing activities, brand metrics, and progress through the customer acquisition funnel;
  
• Conduct competitor analysis and market research to identify industry trends, consumer behavior, and emerging opportunities;
  
• Translate research data and findings into actionable/strategic insights using strong storytelling, data visualization, and presentation skills;
  
• Conduct in-depth analysis of business data to identify trends and opportunities for growth. Provide recommendations and inputs for optimising ongoing campaigns, and work on what-if scenarios for concluded campaigns;
  
• Continuously monitoring, analyzing and reporting on metrics like conversion rates, churn rates, segmentation impact, customer value, and other business KPIs;
  
• Provide recommendations for improving website performance, user experience, and conversion rates through data-driven insights;
  
• Identify and propose strategies for optimising marketing campaigns, targeting specific customer segments, and maximizing ROI.

What we expect from you

• Strong attention to detail and ability to ensure data accuracy and integrity;
  
• Ability to collaborate with various teams such as Marketing, Product, Customer Experience, and Finance;
  
• Excellent presentation skills, and effective communication of complex data to non-technical stakeholders;
  
• 3+ years working in a similar position;
  
• Understanding of user acquisition funnel and the idiosyncrasies of different user acquisition channels;
  
• BSc/BA in a field such as Mathematics/Industrial Engineering/Economics/Statistics or equivalent academic knowledge;
  
• High level of proficiency in data analysis tools and techniques, like Excel, statistical analysis software, and data visualization tools;
  
• Experience with web analytics platforms, like Google Analytics or Adobe Analytics;
  
• Experience with SQL, Python, R, Tableau & marketing attribution modeling is an advantage;
  
• A proactive and self-motivated attitude, with a passion for continuous learning and staying up-to-date with industry trends, marketing tools, and technologies;
  
• Excellent written and verbal English.
   
  

🚀 What will you find at Yolo Group?

• Generous learning & development package 📚 (personal development plan & trainings, company-wide knowledge sharing & trainings) 
• Opportunity to invest in the Groups own venture fund, Yolo Investments 💸
• Focus on your well-being via monthly sports compensation, in-house gym and relaxing sleeping pods in our HQ, 3 health days per year, and private health insurance 
• Celebrating together! 🥳 Birthday day off, paid vacation days to celebrate personal life achievements, e.g., childs first school day, engagement, marriage, etc. 
• Comfortable offices with its own cafeteria in HQ, plenty of fruits 🍎, snacks, drinks, and good vibes 
• Most legendary events and networking opportunities with colleagues across the whole Group 🎉
• Parking availability

If you feel excited but want to hear more, don't hesitate to apply, and we will sort everything out as we go! 

Yolo Group...